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Did you know that the last two weeks in January are when people are most likely to give up on their New Years fitness resolutions?  There are MANY reasons why people "throw in the towel" and abandon the progress that they have made.  We decided to break down 5 reasons people go off course and give tips on how to overcome them and get back on track. Reason 5.  Too Busy We know it can be difficult to change up your routine and make time to exercise.  People have jobs, kids, projects and new episodes of [insert Netflix series] to...

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Take Control in 2021! Hey Ice Fam! It’s that most wonderful time of the year where resolutions are made and weight loss ads are everywhere you turn. “Lose 5 pounds in 5 seconds” or “Drink this and become that” promises are ad nauseum.But here’s the truth, losing weight and being healthy is hard work. There isn’t a quick fix or a magic pill, you just have to be honest with yourself and know that with hard work and determination results will come. You can take a look at my own transformation story here. So, whether you are just looking to...

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Is your beverage intake ruining your diet? Credit: Unsplash We all know that exercise and nutrition go hand-in-hand, which is why people will often make some dietary changes as they're starting their fitness journey. Our previous post on the Best Fruit and Vegetables to Mix with Protein Powder highlights that the right food can give you the nutrients you need to stay in fighting form. However, the problem is that it's usually just food that people think of when it comes to nutritional changes. Watching what you drink is just as important if you really want to have a healthy lifestyle. Some would...

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The good ol' Stim & Ice If you are an athlete and have had some kind of muscle stain or pull then you have probably used stim & ice.  I was first introduce to stim & ice when I was playing college football.  I showed up on campus after having this nagging injury in High School that wouldn't go away.   The trainers put me on the table, slapped on some of these pads (like the ones in the picture below), connected the cords to this big machine and turned it on. My muscles started to fire in a rhythmic pattern without my...

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Performance apparel, also called "Sportswear" or "Activewear" has gained enormous popularity in the last decade.  So why has the category which traditionally has been reserved for competitive athletes become so popular by mainstream consumers? Not surprisingly, a lot of it has to do with the increased awareness of the benefits of physical activity and trends within the fitness industry.  Sports and activities like StadiumBlitz, Yoga and cycling(think SoulCycle, Spin Class, etc.) have helped the "average" person crossover into a more competitive realm of activity.  Health, well being and mindfulness have become serious areas of interest for the masses around the world. ...

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