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Welcome To The Steel Squad - Ice Shaker Signs 3 Univ of Arizona Athletes to NIL Deals Ice Shaker is proud to announce the first of many NIL signings! After the recent legalization of name, image and likeness contracts, it was only right the best and hardest-working Ice Shaker bottle partner with the best and hardest-working athletes. With any elite-level athlete, your gear must match your skill. Through partnerships with college athletes, Ice Shaker intends on providing just that. Whether it’s shaker bottles, cooler bags, apparel or accessories, we have you covered. Now, without further ado, let’s meet our first...

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FOXBOROUGH, MA – JANUARY 11th, 2022 Ice Shaker and Oxygen Esports are thrilled to announce their new partnership where Ice Shaker will become the official Performance Bottle and Shaker Partner of Oxygen Esports, the Boston Uprising, and the newly announced Boston Call of Duty League franchise. This announcement is an expansion of the partnership between Oxygen Esports and the Gronkowski family, who announced their involvement in OXG’s latest fundraising round in December. Ice Shaker continues its move into esports as it will provide equipment and performance consulting for all OXG’s rosters. Ice Shaker is a family-operated business created and used...

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7 Minute Read We know that not everyone has access to, or wants to go to a traditional gym or fitness facility...especially during our current times. In those cases, many are under the impression that you cannot build lean muscle with at-home workouts. However, that's just not true! You can absolutely build lean muscle with the proper home workout plan. In this article, we will explain some tips to put yourself in the best position to build muscle while working out at home. So, let’s get after it!  WHAT IS YOUR FITNESS LEVEL? We know that we are not all starting from the same spot....

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Remember when Rob Gronkowski announced that he was coming out of retirement? One of the biggest "buzz" questions that people were asking was "How is he going to get back to his playing weight?"  See, when Gronk retired, he focused more on his flexibility, pliability and healing his body through low impact exercise.  In the process, he shed A LOT of muscle(which isn't a bad thing) but, it doesn't exactly lend itself to being an effective Tight End in the NFL.  When Rob decided to get back on the field, he needed to pack on muscle...FAST. But, he wanted to...

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Maybe you have heard some of these and maybe you have even believed some of them.  Here are 5 of the top fitness myths and misconceptions out there.  We're here to set the record straight and help you optimize your fitness routine to achieve your goals and not worry about "what so and so told you at the gym". Myth 1.  Lifting heavy weights makes you bulky. This is a common misconception, especially among females looking to trim down.  Lifting heavier weights for lower reps(8-10) can in fact burn more calories and trim you down more effectively than lifting lighter weights for...

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